The objective of the MBA Marketing programme is to provide student with opportunities to pursue a career in industry or entrepreneurship acquiring knowledge, skills and attitudes that give a strong foundation for holding competent and responsible executive positions. The curriculum has been designed to enable the student to develop a thorough knowledge of the basic concepts and techniques for understanding customer behaviour and devising effective marketing strategies. Further, it aims to enable the student to develop analytical, decision-making and managerial skills required for the industry and be ready to contribute and manage the various marketing functions ranging from product management, advertising, sales to retailing, e-business, distribution management, and strategic marketing planning in the current hypercompetitive markets.
Future prospects for students: Excellent employment, consulting and entrepreneurship opportunities.
Two years, Full time - Four semesters
First and Third Semester - July to November
Second and Fourth Semester - December to May
A graduate in any discipline with 50% of marks at graduation for open category and 45% for reserved category, from an Indian University recognized by Association of Indian Universities (AIU).
Written test, group discussion and personal interview conducted by Jankidevi Bajaj Institute of Management Studies (JDBIMS) or a valid score of any national level test taken during the current academic year.
The reservation for admission is as per the Government rules. However, Freeship is decided by the Social Welfare Department of the Govt. of Maharashtra. This is a self-financing programme and hence no freeship is available. The student has to pay the entire fees.
Duration : 2 years
Number of Semesters : 4
Credit per paper : 4
Total Number of Papers in 4 Semesters : 32
Total Credits : 128
Semester - I – 8 taught courses
Semester - II – 6 taught courses and a concurrent placement in the industry (8 credits)
Semester - III – 5 taught courses, Internship I (summer) (4-credits) – two months (May and June), and a concurrent placement in the industry (8 credits)
Semester - IV - 5 taught courses and Internship II (winter) (4-credits) – two months, and a year-long research project (8 credits)
First Year - Semester I
First Year - Semester II
Second Year - Semester III
Second Year - Semester IV
NOTE: Business Communication is offered as a non-credit-compulsory course spread out during the first two semesters comprising of Written, Oral and presentation skills, soft skills, grooming, health and wellness, etc.
A student is expected to attend 75% of the classes/activities failing which a student has to re-register paying an additional fee for this course and complete it before she is eligible to complete the programme and participate in any placement activity.
Each student is required to select a research topic and work under the guidance of a mentor from the middle of the second semester. There is a midterm evaluation of the project in the middle of the third semester. A panel of examiners will do the final evaluation of the project. The project carries 200 marks (8 – credits).
Internships are an important and integral part of the Post-Graduate Programmes, of SNDT Women’s University, where students intern with a chosen organization for 8 weeks after their second and third semesters for Internship I and Internship II respectively.
Students will undertake field visits to selected retail organizations to develop an understanding of organizational setting and hands on experience of working in retail environments during the second and third semesters. The concurrent placement will be undertaken on three days a week. The student has to submit a report of the work carried out by her during the placement. A panel of examiners will evaluate the work done by the student. The project carries 200 marks (8-credits).
Attendance: The students are required to have 75% of attendance in each subject, failing which they will not be allowed to appear for the final examination of the semester. In case the absence is due to illness, medical certificate will have to be produced immediately for consideration. For Business Communication, a student is expected to attend 75% of the classes/activities failing which a student has to re-register paying an additional fee for this course and complete it before she is eligible to complete the programme and participate in any placement activity.
Fees: This is as per the University guidelines and will change from year to year. Will be available the website of the Institute.