PGDMM

PGDM-Marketing programme aims that the learner becomes a practitioner. The programme also aims at creating opportunities for working women executives to equip themselves to meet the ever growing professional challenges their respective functional areas of work. They also get the opportunity to participate in the ongoing academic activities of S.N.D.T. Women’s University to continue to upgrade them professionally. The prgrammes provide opportunity for continuing management education for women professionals.

Future prospects for students:Excellent employment, consulting and entrepreneurship opportunities.


PROGRAM DURATION


One year, Part time - Two semesters

First and Third Semester - August to December

Second and Fourth Semester - January to May


ADMISSION REQUIREMENTS - PGDM MARKETING


Eligibility

A graduate in any discipline with 50% of marks at graduation for open category and 45% for reserved category, from an Indian University recognized by Association of Indian Universities (AIU).

Selection Procedure

Interview at JDBIMS

Medium of Instruction and Examination

English

Approved Intake

30 seats


PROGRAM FRAMEWORK


Duration : 1 year-part time

Number of Semesters : 2

Credit per paper : 4

Total Number of Papers in two Semesters : 10

Total Credits : 40


Semester I


  • Perspectives of Management
  • Fundamentals of Marketing Management
  • Marketing Applications and Practices
  • Marketing Research
  • Project - I


Semester II


  • Integrated Marketing Communication
  • Consumer Behaviour
  • Marketing of Services
  • Product and Brand Management/ International Marketing
  • Project - II



OTHER DETAILS


Attendance: The students are required to have 75% of attendance in each subject, failing which they will not be allowed to appear for the final examination of the semester. In case the absence is due to illness, medical certificate will have to be produced immediately for consideration.

Fee Schedule: As per University Guidelines



REQUEST FOR INFO

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