Jankidevi Bajaj Institute Of Management Studies

A COMPARATIVE STUDY OF THE FINANCIAL PERFORMANCE OF INDIA’S LARGEST PUBLIC SECTOR BANK VIS-AVIS LARGEST PRIVATE SECTOR BANK FOR THE PERIOD 2006-2010 USING CAMELS - A CASE OF STATE BANK OF INDIA AND ICICI BANK

*Prof. Svetlana Tatuskar

The Indian banking industry has always had transformational changes ever since the government introduced financial sector reforms in a phased manner. The involvement of Reserve Bank of India (RBI) and the finance ministry in the law making process has brought substantial improvement in the focus and growth trends of the banking industry. The technical tools available today to evaluate the financial performance of any bank facilitate RBI to identify those banks with good regulatory control as well as those banks that require supervisory and regulatory control.
Against this background the research paper evaluates the performance and efficiency of the country’s largest Public Sector Bank vis-a-vis largest Private Sector Bank, i.e. State Bank of India and ICICI Bank respectively for the period 2006-2010 using the CAMEL methodology. The data required for this study was obtained from Annual reports of the two banks. The financial performance of the banks was measured using the CAMELS methodology which is a widely accepted tool for evaluating financial performance in Banks. CAMELS is an acronym where C - Capital Adequacy, A- Asset Quality, M – Management Efficiency, E- Earnings Efficiency, L- Liquidity and S- Sensitivity to Market Risk. The paper also compares the Performance of the two banks with the previous year 2008-2009.
The findings show that the performance of the banks for the year ended 2010 has been much better as against their performance during the previous year ended 2009. It is found that SBI has an advantage over its equivalent ICICI in terms of Capital Adequacy, and vice versa regarding assets quality, earning quality and management quality. With regards to the liquidity position both the banks do not differ significantly in their liquidity performance.

Key Words: Indian Commercial Banks, Financial Efficiency, Financial Performance, ICICI Bank, State Bank of India.

* Prof. Svetlana Tatuskar, Asst. Professor, IES Management College and Research Centre. svetlanatatuskar@rediffmail.com

BALANCED SCORE CARD OF SELF HELP GROUPS (FINANCE) IN INDIA

*Mrs. Tanmayee Lalit

Prof. Muhammad Yunus started microcredit system in Bangladesh. It proved very profitable model especially for developing countries when it was exercised there. These self help groups were also started in India and proved very beneficial. These groups were bridging the gap between demand and supply of credit for the poor. People at the bottom of the pyramid in economy were always out of reach of banks. SHGs provide credit facilities required by these people. These groups, there activities and services are becoming an integral part of our economy.
This article takes in to consideration activities of self help group and there success in our country. It also tries to figure out some flaws in the system which can be improved to make these groups more successful in India. Major issues are management related like governance, regulations etc. after considering all the good and bad of SHGs it also outlines challenges and opportunity available to SHGs in India.
Thus this article is balanced scorecard of Self Help Groups operating in India. This article will help readers to understand this concept and its pros and cons as regards our economy better.

Key words: Self Help Group (Finance), SHG-Bank Linkage programme, Microfinance.

* Mrs. Tanmayee Lalit, Lecturer (Finance), Marathwada Mitra Mandal College of Engineering

ASSESSING ADVERTISEMENT BASED BRAND PREFERENCE FOR DETERGENT BRANDS

*Dr. Gulnar Sharma
**Pritee Saxena
***Himanshu Marpakwar

Taking the basis from the Edell and Burke model about attitude towards Ad and thereby attitude towards the brand, this research study uses TV commercials to investigate consumer brand preference for five brands of detergent powders in the popular price segment. First the study explores the initial preferences of consumers by knowing the current brand being used/last purchased by them. Later the study progresses to assess the preference after watching advertisement for brands under study and look for any change in preference as a result of exposure to Brand advertisements. Brand preference is measured firstly using paired t test to compare the pre and post ad exposure response for likelihood to purchase, brand about whom the consumer feel most positive after seeing the TV commercial, and finally rate on a 10 point scale their intention to purchase. Further factor analysis is done to identify factors responsible for liking TV commercials or disliking TV commercials.
The study was done for women consumers across Mumbai city within the age group from 21-60 years. A structured questionnaire was developed and administered to gather the primary data. The total number of respondents surveyed was 200 for their pre/post ad exposure response. The entire raw data was imported into SPSS version 14.0 and statistical tests were run to generate the results.
The detergent brand which is being advertised using traditional cultural theme has been preferred the most and the one which is advertised using humor is preferred the least.

Key Words: Creative approaches, advertising appeals, brand awareness, FMCG brands, intention to purchase

*Dr. Gulnar Sharma,Director,JankiDevi Bajaj Institute of Management Studies, Mumbai
**Pritee Saxena,Associate Dean,IBS,Mumbai
***Himanshu Marpakwar,Research scholar,IBS Mumbai

BEHAVIOURIAL ANALYSIS OF CONSUMERS BUYING CONSUMER DURABLES FROM DEALERS

*Prof. Karan Singh

Consumer Durables market has expectedly been growing in the range of 10-15% since 2008. Till the economy got liberalized during 1991,we only used to see a few companies like Godrej, Kelvinator, Voltas and Allwyn as major players in the consumer durables market. All these companies put together covered 90% of the total market in India. However, soon after the liberalization policy became favourable to attract foreign players like LG, Sony, Samsung, Whirpool, Daewoo and Aiwa. And today all these players control the major share of the consumer durables market. The increase in demand for consumer durables market can also be attributed to the rise in living standards, increase in the income levels, easy access to consumer finance and availability of wide range of choices. The emerging fact is that products like washing machines, air conditioners, microwave ovens and colour televisions can no longer be considered as luxury items. The market share of the aforesaid MNC’s in the consumer durables sector centres around 65% or so. The MNC’s major target is the growing middle class of India. It may please be noted that MNC’s offer superior technology to consumers, whereas the Indian companies are yet able to compete on the basis of firm grip of the local market, their well acknowledged brands and wider distribution network. It is also pertinent to mention that there are still very few players when it comes to consumer durables like vacuum cleaners and dish washers,etc. Perhaps that is the reason that the penetration level of consumer durables in India is still thought of to be in the lower side as opposed to the developed economies.

*Prof. Karan Singh
B.E(Chemical),NIIT,Srinagar(Kashmir),1974
PGDM,IIM,Banglore,1985
Currently Professor at JankiDevi Bajaj Institute of Management Studies

INDIAN CORPORATE LAW : CSR IN INDIA

*Prof. (Dr.) Chandra Krishnamurthy

Corporate Social Responsibility mainly includes (i.) Steps taken by a company to neutralise, minimise or offset the harmful effects caused by its processes and product-usage and also (ii.)The steps by a company using its resources, core competence, skills, location and funds for the benefit of people and the environment.

CSR is not new to India; companies like TATA and BIRLA have been imbibing the case for social good in their operations for decades long before CSR become a popular cause. Inspite of having such life size successful examples, CSR in India is in a very nascent stage. A lack of understanding, inadequately trained personnel, non availability of authentic data and specific information on the kinds of CSR activities, coverage, policy etc. further adds to the reach and effectiveness of CSR programmes. But the situation is changing. And CSR is coming out of the purview of ‘doing social good’ and is fast becoming a ‘business necessity’.
However, as a far as the Legal aspect of CSR is concerned there are not many steps taken by the Government to support the same. There is a serious lack of laws relating to the CSR activities.
In this paper, “Indian Corporate Law : CSR in India”, there is a focus on the current laws available related to the CSR activities and some suggestions regarding what laws should be made mandatory for the effective implementation of the CSR activities by the Corporate sector of India.

*Prof. (Dr.) Chandra Krishnamurthy,Vice Chancellor,SNDT Women’s University

CRITICAL ANALYSIS OF PROMOTIONAL CAMPAIGN OF DNA- LAUNCHING A NEWS PAPER IN A COMPETITIVE ENVIRONMENT

*Dr. Gulnar Sharma

The approach to launch a product differs from product to product and market to market. Various external factors influence product launching considering the market dynamics and production attributes in the ICE-AGE. The most wanted, desired and specialized product is information. The growth in terms of sources and types of information provided today in the competitive world has become the most vital element. Selling information in any firm for a product or audio visual is no longer an easy task. There is a need to understand the changing structure of the market which demands a higher competitive, user friendly and multi-dimensional product that understands the latent dormant needs of the customer.
Selling of a news-paper in complex market with large number of existing peer grade products and competitive substitute products is not an easy task. Further launch of a newspaper in such a dynamic situation needs a careful Pre and Post launch, strategic analysis as well as follow-up of strategies. The authors have tried to analyze how a new Newspaper DNA [Daily News and Analysis] has been launched in a highly complex and competitive market in Mumbai.
The study has been carried out in four phases.
1. Pre-launch Ad-Campaign,
2. Strategies during the launching,
3. Post-launch Study,
4. Assessment of Pre and Post launch advertising.

*Dr. (Prof.) Gulnar Sharma:Director, Janki Devi Bajaj Institute of Management Studies, S.N.D.T. Women’s University, Mumbai.

EMPLOYEE ENGAGEMENT- A TOOL FOR CONTEMPORARY SUCCESS IN GLOBAL ORGANISATIONS

*Dr Arun Sacher

Employee engagement is the level of commitment and involvement an employee has towards their organization and its value system. An engaged employee is fully aware of business perspective and works with his peers with full zeal to improve performance within the job for the benefit of the organization This paper focuses on various aspects of employee engagement ,it’s categories, importance, researcher’s perspective and employee-organisation’s perspective. The paper also looks measurement of employee engagement in organizations and strategic perspective to effectively drive an engaged employee.

*Dr. Arun Sacher,Amity Business School

ATTRACTING AND RETAINING EMPLOYEES: A STUDY ON EXPECTATIONS OF GEN Y
* K.V.S Krishna Mohan
** T.Suchitra Rani

In this era of competitiveness and uncertain economic trends, organizations need to understand that human resources are crucial for their sustenance and growth. Organizations which realized this importance of employees are investing more time, energy, talent and money in this area than ever before. Obviously, without a responsive, top-notch workforce, it is impossible for management to fully execute and sustain any business plan. This is evident from the responsiveness of employees of two contrasting organizations which hit the recent headlines viz. “A tale of two investment banks-Lehman Brothers & Merrill Lynch”. Without employees supporting organizational goals enthusiastically, plans are likely to remain just plans but are not converted into reality. Any organization which hesitates to invest in human resources is certainly destined to pay even higher costs in the future.
Gen Y workers are an entirely new breed: multi dimensional, multitask oriented, demanding, diverse, technically astute. They are less likely than Gen X or baby boomers workers to believe that the employer are employee-friendly. “Love Your Job, But Never Fall In Love With Your Company Because You Never Know When Company Stops Loving You” says Mr. N.R - Narayana Murthy, Mentor – Infosys Technologies, which indicates that more than the organizational performance the job should be quite attractive to the incumbent to choose. This new generation has many opportunities to explore and obviously looks at a job as a bundle of attractive components viz. Job Content, Compensation and Rewards, Work Culture, Suitability, Training, Development and Growth. This list is not exhaustive.
An attempt has been made to understand the expectations of the ever demanding Gen Y with respect to their prospective employer organization. The study is conducted on a group of students attending a job fair in Hyderabad which include students with diverse academic backgrounds. One of the objectives of the study is to communicate organizations about the choices of Gen Y regarding their dream jobs. The factor analysis has clearly indicated the dominate factors which attracts the aspirant to choose an organization from among the choices available. Thus, the organizations need to design the jobs and attract the right talent from Gen Y.

* K.V.S Krishna Mohan ,Assistant Professor at Siva Sivani Institute of Management, Kompally, Secunderabad, Andhra Pradesh. E-mail:professorkrish@gmail.com,
* * T.Suchitra Rani, Senior lecturer at Pillai’s Institute of Management Studies and Research, New Panvel, Navi Mumbai. E-mail:thisissuchitra@gmail.com,

GROUP DYNAMICS IN THE ITERATED PRISONER' S DILEMMA GAME

*Vijaya Puranik

Most decision making can be regarded as a special case of a game theory. This article through the analysis of the prisoner’s dilemma game is studying the effect of competition and cooperation on the strategies used by managers working in groups. Decisions taken by the managers are from the intentions of Competition and cooperation which are simulated in the game using the process of multiplied rewards and meeting respectively. Results show that meeting affects cooperation but bonus does not.

Key Words: group dynamics, non-zero sum game, simulation, pay-off,

* Vijaya Puranik, Asstt. Prof.HR,Sinhgad Institute of Management and Computer Applications,Narhe Ambegaon,Pune

NEED FOR CHANGING PARADIGM OF INDIAN BANKING SYSTEM

*Dr.Meena Sharma

With an increase in the competition, the banks today are facing unprecedented challenges to sustain their growth path, if not survival. The challenges faced by them include customer acquisition and retention, reducing cost of transactions, risk management, regulatory compliance, etc. Effective use of technology and new innovative products however, has greatly helped the banking sector to transform these challenges into opportunities but it also becomes necessary for them to undergo various changes as per the crucial needs of the society.
This paper focuses on:
• the various new banking products offered by these banks
• impact of new technology on various constituents of banking system
• the policies and structure required to pace the growth and sustainability of the banking system , and
• the future of the banking system

*Dr. Meena Sharma (Faculty),Pillai’s Institute of Management Studies and Research,New Panvel , Sector-16, Navi Mumbai

MARKETING CHALLENGES AND STRATEGIES FOR INSURANCE COMPANIES IN RURAL INDIA

Insurance in India is a flourishing industry, with several national and international players competing to excel. With several reforms and policy regulations, the Indian insurance sector has witnessed tremendous growth in the recent past. The Indian life insurance sector witnessed 3.5% growth in its first year premium during April 2008-January 2009. By 2007, the market reached an astounding figure of $47.89 billion. Currently, at least forty different life insurance companies are fighting to maximize their share in the Indian market. Among the top rankers, LIC is the number one followed by private players like Bajaj Allianz and ICICI Prudential. The basic question which arises here is – What are the reasons behind the sweeping success of these companies as compared to others? A prudent answer can be the vast rural spread and aggression in the rural markets. As 70% of the Indian population lives in villages and they are one of the major driving forces towards the growth of the Indian economy, the next big thing in the insurance market is “Go Rural”. Many companies are realizing the fact and it is high time that others join the bandwagon.
Keeping this as the base, the paper tries to focus on
i) The scope of rural insurance market,
ii) Reasons behind the low penetration of private companies in rural markets and
iii) Marketing challenges and strategies in the rural markets

*Maumita Roy,Assistant Professor, Pillai’s Institute of Management Studies and Research,Navi Mumbai, 410206.

ROLE OF FINANCIAL LITERACY IN FINANCIAL DECISION MAKING
* Taruna Garg
* * Dr. Gulnar Sharma

A financial decision arises from some need. The study of the nature and characteristics of various financial needs serve as the starting point in financial decision making. The understanding of financial needs leads to an understanding that there exists a structure and reasoning regarding financial literacy at various stages of life. Financial literacy has assumed greater importance in the recent years, as financial markets have become increasingly complex and there is also an information asymmetry leading to making informed choices more and more difficult for the common person. The intent of financial education should concentrate on financial activities and behavior that promote general financial well-being and decision making. Along the same lines, the general education should also provide individuals with the ability to detect symptoms of poor financial health so that they can seek a financial expert. Thus, financial literacy must begin by explaining the need and importance of good financial decisions.
But financial literacy has broader implications. We all know that the health of the nation’s financial system depends on the ability of its people to effectively manage their own finances. To make financial education successful, there is a need to first increase awareness about the importance of financial education. The paper tries to examine how well equipped the people are to make financial decisions; I analyzed financial literacy to study the relationship between financial literacy and financial Decision Making.

Keywords: - Financial Literacy, Financial Decision Making, Financial Education

*Taruna Garg, Bharati Vidyapeeth’s University of Pune
** Dr.(Prof.) Gulnar Sharma,Director, JankiDevi Institute of Management Studies,SNDT University, Mumbai.

SUSTAINING COMPETITIVE ADVANTAGE – A CASE STUDY
*Prof. C.K.Sreedharan

Maintaining a steady corporate success over a period of time, passing through various competitive challenges, is a daunting task indeed. Corporate failures are common, many successful companies, once proclaimed as great companies, have failed miserably due to failure to sustain competitive advantage continuously.

Management strategists classify the firms under three categories:
1. Firms which make things happen.
2. Firms which simply watch things happening around them and
3. Firms which wonder what happened.

The firms which make things happen are proactive, continuously reorient themselves to the changing situations, modify their strategies appropriate to the challenges. These companies continue to be successful year after year, where as companies under second and third categories, become complacent after their initial success, continue to rest under past glory and success. By the time they wake up to the reality, it is all over for them, often pushed into the point of no return.
In this article, different strategies adopted by three different companies, under competitive situations are discussed.

*Prof. C. K. Sreedharan, PIMSR, New Panvel, e mail- ckiyengar_2004@vsnl.net)

WILL MULTIPLE ENDORSEMENTS COMMUNICATION STRATEGY BY A CELEBRITY WORK IN EDUCATED CONSUMER SEGMENT?

*Dr. R.K Srivasta

Celebrities develop their own personality and image over a passage of time. When a consumer identifies himself with celebrity identification occurs. If person is willing to accept influence from another person, he/she purchases the product in the hope of claiming some of these transferred meanings for their own lives However, if brand personality does not match with celebrity personality it may not lead to increase in purchase intention. Correct match between celebrity product fit could lead to better financial return. The first phase consisted of the celebrity selection for the study and the selection of the brand endorsed by the celebrity, questionnaire design and data collection. In the second collected on the celebrity was analyzed. In the third phase the data collected on the brand endorsed by the celebrity endorsed. Brand personality scale developed by Aaker (1997) was found out to be reliable and valid both for the celebrity and the brand. Thus it supports the BP construct and its use in marketing research. Second, the study found support for the effect on celebrity personality on brand personality. Celebrity in 21st century extends for beyond the traditional domain (Choi 2010) However, It is recommended that celebrity should be selected carefully to match domestic and international users. This was also recommended by Lin et al (2009). Celebrity endorsement is recognized as potentially potent tool in communication and influencing average consumer.

Key words: multiple endorsements, celebrity, educated consumer, strategic communication

* Dr.R.K Srivastava,Director,K.J Somaiya Institute of Management Studies,Mumbai.