MBA Marketing


The objective of this MBA Retail Management programme is that a student who completes this programme should be industry ready to contribute and manage the various functions in a retail environment. The programme is designed to enable the learner to gain hands-on experience and practical exposure as well sound theoretical insights about managing modern retail business.

Future prospects for students: Excellent employment, consulting and entrepreneurship opportunities.


PROGRAM DURATION


Two years, Full time - Four semesters

First and Third Semester - July to November

Second and Fourth Semester - December to May


ADMISSION REQUIREMENT - MBA MARKETING


Eligibility

A graduate in any discipline with 50% of marks at graduation for open category and 45% for reserved category, from an Indian University recognized by Association of Indian Universities (AIU).

Selection Procedure

Written test, group discussion and personal interview conducted by Jankidevi Bajaj Institute of Management Studies (JDBIMS) or a valid score of any national level test taken during the current academic year.

Reservation of seats

The reservation for admission is as per the Government rules. However, Freeship is decided by the Social Welfare Department of the Govt. of Maharashtra. This is a self-financing programme and hence no freeship is available. The student has to pay the entire fees.

Medium of Instruction and Examination

English

Approved Intake

40 seats


PROGRAMME FRAMEWORK


Duration : 2 years

Number of Semesters : 4

Credit per paper : 4

Total Number of Papers in 4 Semesters : 32

Total Credits : 128



Proposed Structure:

First Year - Semester I

  • Perspectives of Management
  • Organizational Behavior
  • Business Economics
  • Accounting for Management
  • Quantitative Techniques for Business
  • Marketing Management
  • IT for Management
  • Direct and Indirect Taxation

First Year - Semester II

    • Financial Management
    • Operations Research
    • Research Methodology
    • Cost and MAnagement Accounting
    • Production and Operations Management
    • Indian Economy
    • Human Resource Management
    • Business and Corporate Law

    Second Year - Semester III

    • Business Ethics and Indian Value Systems (Report)
    • MIS and ERP
    • Strategic Management
    • Internship - I
    • Entrepreneurship and Sectoral Specialization (Report)
    • Integrated Marketing Communication
    • Product and Brand Management
    • Services Marketing

    Second Year - Semester IV

    • Management Audit, Corporate Governance, CSR and Corporate Leadership
    • International Business
    • Internship – II
    • Research Project with Industry Interaction (Year Long Project)
    • Sales and Distribution Management 
    • Consumer Behaviour and Marketing Research
    • Contemporary Issues in Marketing : B2B Marketing and Retail Management

    NOTE: Business Communication is offered as a non-credit-compulsory course spread out during the first two semesters comprising of Written, Oral and presentation skills, soft skills, grooming, health and wellness, etc.
    A student is expected to attend 75% of the classes/activities failing which a student has to re-register paying an additional fee for this course and complete it before she is eligible to complete the programme and participate in any placement activity.


    LEARN BY PRACTICE


    Research Project – (Duration - One year)

    Each student is required to select a research topic and work under the guidance of a mentor from the middle of the second semester. There is a midterm evaluation of the project in the middle of the third semester. A panel of examiners will do the final evaluation of the project. The project carries 200 marks (8 – credits).

    Internship

    Internships are an important and integral part of the Post-Graduate Programmes, of SNDT Women’s University, where students intern with a chosen organization for 8 weeks after their second and third semesters for Internship I and Internship II respectively.

    • Internship I (Summer):At the end of the second semester, each student of JDBIMS would be required to undertake a project. On the basis of the work done, the candidate will be required to submit a report to the institute. A panel of examiners would evaluate the project work. The project carries 100 marks (4-credits)
    • Internship II (Winter):At the end of the third semester, each student of JDBIMS would be required to undertake a project. On the basis of the work done, the candidate will be required to submit a report to the institute. A panel of examiners would evaluate the project work. The project carries 100 marks (4-credits).


    OTHER DETAILS


    Attendance: The students are required to have 75% of attendance in each subject, failing which they will not be allowed to appear for the final examination of the semester. In case the absence is due to illness, medical certificate will have to be produced immediately for consideration. For Business Communication, a student is expected to attend 75% of the classes/activities failing which a student has to re-register paying an additional fee for this course and complete it before she is eligible to complete the programme and participate in any placement activity.

    Fees: This is as per the University guidelines and will change from year to year. Will be available the website of the Institute.


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